

SportCity - Leading Dutch fitness chain with 120+ locations
Rapid expansion and a proactive equipment replacement cycle called for a centralized, scalable system to maintain optimal oversight.
A custom-built asset management platform featuring an intuitive mobile app for club managers and automated workflows for the service office.
An efficient system for rolling inventories. SportCity maintains real-time oversight of all equipment, keeping full control over continued growth, replacements, and relocations.
SportCity, founded in 1995, is the largest "value plus" operator in the Netherlands with over 120 clubs. The organization is growing rapidly, which involves continuous renewal and relocation of fitness equipment. To optimally facilitate this dynamic and safeguard ongoing growth, SportCity needed a system to track these changes in real time and in a streamlined manner. From both a financial and operational perspective, complete and transparent insight per location is crucial for SportCity.
To maintain high operational and financial standards during this sustained, rapid expansion, SportCity sought a way to further centralize and digitize the management of its fitness equipment. With thousands of machines spread across the entire network and a high frequency of renewals and relocations, previous registration methods had simply become too labor-intensive. The challenge was to deliver a scalable, real-time platform that seamlessly grows with the chain. A strict requirement was that the administrative burden on club managers on the floor had to be minimized, while the service office needed to be equipped with robust and efficient control mechanisms.
We developed a custom-built platform that enables SportCity to further professionalize its equipment management. Through an intuitive mobile app, club managers can easily register new equipment and carry out structured inventories. The service office maintains full control via a central administration portal: all changes are efficiently verified according to the four-eyes principle, and periodic rolling inventories can be managed with clear oversight.